What is Digital Marketing? Top 6 mediums for digital marketing

The present age is the age of the internet. Now people can keep all the news of the world sitting at home. It can be said that the world is now in the palm of your hand. 

To succeed in business quickly through digital marketing, we must first know what Digital Marketing is? In short, Digital Marketing is the use of electronic media to promote or advertise products, organizations or brands in the Internet world. 

Advertising rates are currently the highest, especially on social media. This is because 55.07 per cent of the world's people use the Internet, of which 75 per cent use social media regularly. 

So the way of doing business is getting richer by using social media and digital media. Today we will discuss 6 such mediums. Which can bring about a revolutionary change in the field of business.

At a glance, the best 6 means of Digital Marketing.

• Search engine optimization (SEO)
• Search Engine Marketing (SEM)
• Content marketing
• Social Media Marketing (SMM)
• Digital Display Marketing
• Mobile Marketing
• Email Marketing
• Affiliate Marketing

Search engine optimization (SEO)

Search engine optimization (SEO) is when a website's keywords are ranked in search engines. Let's just say with an example: We all search more or less on google.com, and when we search by typing something in Google, Google shows us some search results like the pictures below.

In the image above, we can see that Google has shown us some search results after typing "SEO key". Now, if I ask you which result would you click first? 

It is almost certain that you will click on the top result like most users. In other words, being in the top position of Google, you will get the most clicks on the first link. 

SEO is the process of ranking your website any keyword in the top position of every search engine, including Google. I hope you have already understood that SEO will get the most visitors to the website, which is in the top position. 

Many companies provide SEO services in Bangladesh, with which IMBD Agency's SEO Service is successfully roaming in this industry.

There are usually three types of SEO-

1. White hat SEO
2. Gray Hat SEO
3. black hat SEO

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a comprehensive marketing strategy that will initially drive traffic to your business. This is what we call paid search marketing. 

This type of marketing is usually based on the structure of your business. In this case PPC (pay-per-click) or CPC (pay-per-click) models etc. are selected. SEM usually takes place on different platforms. 

Of these - Google Ads and Bing Notifications (on the Google Network), Yahoo Bing Network Notifications are the most popular. SEM is the most affordable online marketing of the current digital marketing, increasing your return on investment.

Content marketing

A sorted content about any subject or object helps to increase its value. You need to make sure that your targeted keywords are present in your content, any post or forum or product discussion online so that your target reader or buyer can easily find your product.

 So the multimedia content should be updated from time to time. An automatic process should be used for posting social media content. You can customize your content for different platforms.

For example, content for electronic products should be simple and concise. Remember, an effective strategy will create your readers or buyers, and they will be interested to know more information from you. 

Creating good content will be the best way for your business branding. So you should pay attention to good content in Digital Marketing.

Social Media Marketing (SMM)

Social media marketing (SMM) is an effective way to reach 65% of the world's Internet users with some form of social media. 

Generally, social media marketing means marketing using Facebook, Twitter, YouTube, LinkedIn, Pinterest and various social media. In today's world of social media marketing, Facebook and YouTube are much more effective and efficient.

There is a lot of social media marketing around the world. Of these, certain social media is viral in certain countries. 

For example, in India, Bangladesh, Pakistan, YouTube, Instagram, WhatsApp, Emo, Viber, these social media are very popular. Pinterest and Reddit are much more popular in American countries, while VK, StumbleUpon and Twitter are much more popular in Russia.

... 

The marketing that I do through Facebook is part of Facebook marketing. Similarly, we do the marketing by sharing or posting videos on YouTube as part of YouTube marketing. 

You can do digital marketing by sharing your website's products on various social media. The whole world is now becoming dependent on social media marketing. 

If you think a little, you will understand that you have never used Facebook or YouTube for the last time.

Then you can easily understand the importance of it. Therefore, radical change is possible in Digital Marketing by using social media.

Digital Display Marketing

Digital display ads are relatively expensive. Displaying advertisements in the form of banners, slide shows, pictures or videos on websites or various social media is called digital display marketing. 

Although these ads cost more, they help to attract more customers. Many people are currently doing digital marketing through LED Display.

Digital marketing may be the best way to attract buyers in this modern age. So we think 80% of business success lies in Proper Marketing.

Mobile Marketing

The number of mobile phone connections worldwide as GSMA is currently 492 crore. Of this, 50 per cent or 246 crore connections are being used through smartphones. It will increase to 6 per cent in 2020. 

In the current world, the rate of smartphone usage is increasing very fast. Using a mobile, you can more successfully promote and sell any of your products in a fast time. A huge part of digital marketing is centred on smartphones.

There are different fields of mobile marketing. One of them-

• SMS Marketing
• MMS Marketing

Every 3 minutes, 96% of the total phone users open text messages. 52063 text messages are exchanged every second. 25% of international media and marketing executives solve their organization's problems through mobile. 

80% of mobile users use mobile phones for their purchases. Based on all this, mobile marketing is one of the means of digital marketing. As mobile technology is being updated, people's needs are also becoming more modern. 

Therefore, business campaigns also need to be updated. And for this, Digital Marketing can be the most accurate and groundbreaking solution. 

Many people are more or less familiar with Bulk SMS Marketing. Because all our phones have more or less different SMS offers, which is annoying to almost everyone. 

But if you can do SMS marketing properly, you can definitely benefit. What kind of SMS to send and whether it will be masking or not masking should be planned in advance. Otherwise, like many, your money will be wasted.

Email Marketing

Marketing a product or service through email is commonly called Email Marketing, but the field is huge. 

Email marketing is about presenting the product's quality to the customer through a structured article or content, making him interested in purchasing that product. This allows you to reach the customer in a short time.

It is possible to make a profit by sending smart emails.

Email marketing can usually be done in three steps-

1. Email Template
2. Email Collection
3. Email Delivery
4. Email Template

First, you need to create an email template for Email Marketing. In this case, you need to keep in mind what the product you write about in your email will look like. 

You have to create good articles or content by choosing beautiful words to make the customer interested in the product. And a nice responsive email template to help with that.

Email Collection

One of the tasks of Email Marketing is to collect a lot of emails. In these email addresses, you will send your statement about the product or business to the customer and encourage them to purchase. 

The more emails you collect, the more likely you are to sell. But you have to send your email to the right audience.

Email Delivery

Email Marketing by IMBD Agency

The most important step in email marketing is email delivery. 

SMTP (simple mail transfer protocol) server is required to deliver emails. The most common sites we use to send mail are Verizon, Comcast, AOL, Gmail, Yahoo, GoDaddy, Earthlink, etc. 

These sites will not allow you to send large amounts of mail in one day. But you may have to send thousands of emails or millions of emails every day. 

So you can buy and set up an SMTP server and send as many as you want. To be a successful and good quality email marketer, you must need a good quality SMTP server.

Proper Email Marketing may be the biggest example of low cost comprehensive digital marketing.

Affiliate Marketing

Affiliate Marketing is generally called marketing someone else's product. The commission that is earned by selling other people's products is called an affiliate commission. Like the goods in my shop, you sold by advertising. 

I gave you some commission in return. Thousands of companies worldwide are selling affiliate options, selling thousands of products, and thousands of marketers are taking commissions. 

Almost all the big companies, including Amazon, Alibaba Themeforest, Ebey, have affiliate commissions. However, the most popular is the Amazon affiliate. Affiliate marketing can be done in a variety of ways.

In addition to all this, the field of Digital Marketing is more extensive and vast. Digital World Digital.

The world is constantly moving forward, using all the technology. But the key to success through each is to work according to the right rules. 

There are different strategies for each sector of Digital Marketing. Based on these, our IMBD Agency is giving the assurance of Proper Digital Marketing.