Google Ranking Factors in 2022

Google Ranking Factors in 2022

1 /  Although Google's John Mueller says that it doesn't matter if the domain is old or new in terms of ranking. But still, many SEO experts claim that Google prefers old domains over new domains.

2 /  If there was a keyword in the domain before, it would have a significant effect on the ranking. But over time, Google's algorithm has changed a lot. Google Major has also come up with some updates. And so it can no longer be said that if you put keywords in the domain, it will rank. Instead, most SEO experts choose the brand name as the domain name. However, if there is a keyword in the domain, it is helpful to understand the relevance of the site.

3 / Google thinks that if it is a valuable domain or wants to do something good with that domain, then the blogger pays a few years at a time. But if the purpose of the domain is something different, such as selling a link to another site or doing something illegal that violates Google's Webmaster Rules, the site pays it for one year. Because he knows the site can take a penalty at any time. Since he is breaking the rules of Google. So, all the sites whose domain payments are paid for a few years are paid by Google at a glance. Although it does not directly affect the ranking.

4 / www.Nike.com If com is a domain then jobs.Nike. com is a subdomain of. And according to a group of SEO experts, if niche keywords can be placed in this subdomain, then it is a good signal in terms of ranking.

5 / If the domain owner of a site changes more than once or changes frequently, then Google will usually reset all the old history of the Google site and make it look new. As a result, if there is any negative SEO factor or any bad link on that site, everything is removed.

However, in some cases, the opposite is also seen. For example, if a domain is penalized (when the previous owner had it), then the new owner who has started working with that domain has to bear the effect of that penalty.

And so now marketers don't waste time looking for expired domains like before. Instead, they feel comfortable starting working with new domains.

7 / If you work with horse food, then the exact match domain of your night will be www. horsefood. com or something like that. There was a time when working with this exact match domain could be ranked with very little effort. Because anyone who searches for horse food by typing horse food is one of those specific www. horsefood. com site was suggested at the top.

And this work could be done in the case of any night. The exact match domain of any night could be brought to the rank. That is why the price of all these domains was very high.

Some sites would have been ahead of them only because of the domain with a lot of effort from those who gave good content by doing a lot of research. Google brings EMD updates and because of this exact math domain update many popular sites are caught and eaten.

Exact match domains are no longer considered as a ranking factor. Instead, some experts forbid you to suck the exact match domain.

According to Matt Cutt, head of Google's former webspam team, all whois information that is kept private is not viewed favorably. Although it is not a direct influencer of any ranking but a minor term. But the combination of many small minor terms often becomes a big factor.

Whois information is hidden in Google way you want to hide something.

8 / If you have a few sites. And if Google can identify that you have spammed a site in one way or another, then Google will start checking and sorting all the sites that you own, not just that specific site, but all the sites that you own (under the same whois). Who will keep an eye on the site?

9 / If you want your site to be more popular in Canada or you need more Canadian traffic, you can use the country-code extension. For example, if you sell a product that has a lot of clients in Canada, you can add .ca after the domain name.

It will bring you more traffic from Canada. It is also true that using country code again will reduce the reach of your site globally.

10 / It is a good practice to have keywords in the title. It is still a factor in the rankings. However, instead of forcibly inserting the keyword in the title, the natural keyword should come and the title should be eye-catching.

Crucial Factors:

1/ According to SEO analysts of Moz, the keyword can be placed anywhere in the title, but if you put the keyword first or if the title starts with the keyword, then there is more chance to rank it.

2 / Major impact on click-through rate or CTR ranking. And the meta description tags affect this city. So putting a keyword in a meta description tag indirectly affects the ranking.

3 / Since the importance of h1 tag after the title tag. So if possible, put the keyword in the h1 tag. Google sees it well. However, keywords cannot be inserted by force. Naturally, you have to tie the total procedure.

4 / Google's Artificial Intelligence uses the latest version of TFIDF Idea. If an article uses a specific word many times, then Google understands that the page is written with that specific word. For example, if the word football appears 5 times in an article of 500 words and if the word football appears 5 times in an article of 5 lakh words, then the two issues are not the same at all.

In the first case, that is, the word football 5 times in an article of 500 words, in fact, Google's AI will understand that the article was written about football or football is a major part of that content.

5 / Large articles are more likely to be ranked if you cover the main topic as well as other related topics without giving many small articles. How big is it to say big now? It's a matter. A survey shows that the average number of articles in all the pages that rank on the first page of Google is about 1400.

Now many will say that many times big articles do not rank but small articles do rank. How is it? Notice I said to cover relevant topics. This does not mean that you have to worry about getting irrelevant.

If the main topic is well covered and there is nothing relevant to cover, then it is better to write short articles. Rather than enlarging the article by writing a lot of irrelevant things.

6 / There was a widespread practice before creating a table of contents and linking to it. Although now it does not work much in SEO.

7 / Using LSI keywords is an advantage for Google to better understand the content.

For example, Blackberry is a fruit and the name of a phone company. Now using LSI keywords to better understand the content of a topic is an advantage for search engines to drive exact traffic.

8 / If the ALSI keyword is included in the description tag indirectly, it has some effect on the ranking. But it must be natural. Better a poor horse than no horse at all.

9 / If you can cover the article in depth by writing details related to different topics from different angles rather than just covering only one topic, it will have a big impact on ranking. This issue is directly related to Google ranking.

This means that when writing an article, the reader can go back to the search page and go to another site to find out the topics around it. I have to cover the topic in such a way that I get all the query answers from my content.

The faster you back to the serpent from your page, the more negative the rank will be. And it's a direct ranking factor.

10 / Page speed is currently a big ranking factor. With more time to load the pages of your site, the reader will jump to another site. Which will have a negative impact on your site. Site rankings will not come easily. And after coming to the rank, if there is this problem, the rank will drop.