Doing e-commerce SEO is very important for every business because if you do not do SEO, you will lose website visitors, and at the same time, you will be deprived of sales.
This article is useful for those who have just opened a new website or want to see better results for your website now.
Why SEO is
required
for e-commerce
websites
- 44% of customers start their online shopping process through Google search (nChannel)
- 36.5% of traffic comes to e-commerce websites through search engines (SEMRush)
- 23.8% of orders come through e-commerce website through organic search traffic (Business Insider)
1. Website design
Website design is essential for e-commerce SEO. The design of your website should be such that a customer can easily find any product and also see the relevant products. When designing a website, there are a few mandatory pages:
- Homepage
- About page
- F.A.Q. Page
- Blog article
- Help Center
- Contact page
Do not arrange the website in such a way that the visitor has to click one by one and then find the information. Make the website sublime and easy to present to the customer so that anyone can easily visit any page. That's why we need to make sure that the customer can easily visit the back and front page. Another important thing is to add live chat to the website so that the visitor can find out any necessary information from the website through live chat.
2. E-Commerce Keyword Research
Keyword research is the basis of every SEO campaign. Based on keyword research, you will sort out every aspect of the website and determine the next course of action.
There are six steps to do e-commerce website keyword research.
1. Make a list of all the pages on the website.
2. Make a list of possible keywords on each page.
3. Use the keyword research tools to find out the monthly search volume of keywords and keyword competition.
4. In the first case, start working with keywords that have more search volume but less competition.
5. Use long-tail keywords, i.e. keywords that are 4 to 6 words long. Long-tail keyword competition is low but accurate product helps visitors find it.
6. Follow Google's guidelines for applying keywords and follow the Keyword Golden Ratio- KGR method.
Keyword research tool
There are several free keyword research tools for doing e-commerce SEO that you can easily use to sort through a bunch of keywords. Needless to say, many times, you will get different results from different tools. But the best practice is if you can choose the best keyword in the combination of all. In that case, the following tools will help you a lot-
• “Keyword Tool Dominator - Keyword Tool Dominator” is an Amazon service.
You can follow the keyword suggestions of other giant e-commerce companies besides Amazon and Google suggestions.
• “Ubersuggest - This is Neil Patel's service.
• “Google Keyword Planner - Google Keyword Planner” is a Google service.
• “Keywords can also be researched through MOZ and SEM Rush.
3. On-page SEO of e-commerce website
On-page SEO of a website makes the website search engine friendly as well as user friendly to the website. In a word, on-page SEO is the presentation of information or products to search engines and users.
On-page SEO of the website in 10 steps:-
1. Create keyword lists that should be used in the on-page SEO of each product.
2. You can use a plugin to do on-page SEO, be it “Yoast SEO” or “Rank Match” or “All in one SEO”.
3. Voice search has now increased in various search engines, especially for e-commerce products, there is a lot of voice search, these voice search keywords on-page SEO should be added.
4. In most cases, SEO experts use the words "Lowest Price", "Best Product", "Free Delivery" or any promotional word in the product description. As a result, the website ranks in several keywords in addition to the specific keywords.
5. Use short JPG images and MP4 videos when posting images and videos. The smaller the image and video size of your page, the faster the website will load.
6. It is important to have product suggestions related to the product post, which has the potential to increase sales. In that case, linking an intern has to be done properly.
7. Product titles and meta tags should be as small as possible but meaningful.
8. The page must use H1, H2, H3 heading tags.
9. If the website has a good review and if that review is published in the search results, the visitors will come to the website more.
10. Write unique and quality content and do on-page SEO of the content. Duplicate content must be avoided if you want to get rank. Google Core Algorithm Update 2020 has revealed the matter.
4. Technical E-Commerce SEO Checklist
Technical eCommerce SEO is about ensuring that the details of a website are tailored to the needs of search engines,
This means that to create a 100% search engine friendly website, you must ensure the technical SEO issues such as -
1. The lower the loading speed of the website, the better. This will help you to get rank in search engines and will reduce the bounce rate of the website.
2. Another important thing for a website is to ensure an "SSL Certificate". In particular, it is not possible to get the rank of e-commerce website without an SSL certificate.
3. Since most of the visitors now come through mobile phones, the website must be mobile-friendly or responsive.
4. If there is an error in Google search console, it should be found out and resolved quickly. You also need to make sure that all the posts and pages are indexed by Google. If Google does not index your website, your website will not be published in the search results.
5. Make sure there are no invalid pages on the website. If the Error 404 page exists on the website, it must be found, and the page must be linked to or deleted from another page.
6. Upload the robots.txt file. Basically, this file indicates which pages you will ask search engines to index.
7. Schema markup needs to be added to the website. Schema markup is made up of several HTML tags, which will present information about product deals, product ratings and stocks to search engines. You can view the status of the schema markup in the product report on the Google Search Console. When you have a checklist of all the keywords, you can check the ranking in the search console.
5. Easy Checkout Pages and Payment Methods
When a buyer wants to buy something from your website, he goes to the check out page to add the product. If you create a complex checkout page that means you have to give the buyer a lot of information to buy a product and complete a few steps, then the buyer will leave your checkout page and lose interest in buying the product. As a result, you lose buyers and website visitors.
You can collect as much information as you need. That is why you can keep information in the first step and delivery address in the second step and payment method in the third step. Even if the buyer leaves the checkout page at the end of the first step, you can still get their information and re-market to them. So check out pages should be as easy and user friendly as possible.
Most people will keep the payment method that they prefer. For example, our most popular payment methods are cash on delivery and mobile banking. These two payment methods must be placed on the checkout page. This is an important factor in doing e-commerce SEO.
.
6. Add FAQ (Frequently Asked Question) page to the website
By adding an FAQ (Frequently Asked Question) page on the website, buyers should be able to answer questions from different perspectives. Before buying a product, various questions arise in the minds of the buyers, as a result of which the buyers are not interested in buying the product if they do not get the answers to these relevant questions. If FAQ (Frequently Asked Question) page is added-
- Buyers will get answers to their desired questions, and sales will increase.
- The website will rank with different question keywords, such as How to Use, Where to find, etc.
The most commonly asked questions are -
- What is your return policy?
- In which areas do you deliver?
- What is your payment method?
- Can I cancel after ordering?
- How long will the product be available?
- How can I track orders?
- What are the ingredients of the product?
7.Promote on social media
E-commerce SEO will never be complete without promotion on social media. There is no denying that a large portion of visitors will come to the website from social media. The content of your website should be written in such a way that it is shared more and more on social media. Again, you have to add some buttons on social media so that more and more visitors come to the website, such as Learn More, Shop Now, etc.
Google also ranks social media posts at different times in search results. According to Google's algorithm, Facebook and Twitter get priority in post ranking.
8.Create quality backlinks for websites
To attract visitors to your website, you must create quality backlinks. By creating backlinks, you will quickly rank in search engines and get a lot of visitors to the website.
Create backlinks to those websites that have more domain authority. That's why you can check the domain authority of the website with the help of MOZ.
Create quality backlinks through infographics, broken links and guest posts.
You can also get good backlinks through directory submissions and social bookmarking.
Email marketing will get a lot of visitors to the website, and auto backlinks will be available.
Expired good domain authority can buy on the website. Then you can create your own backlinks to that website.
Post a Comment
Never enter the spam link in the comment section. If you have any inquiry, please let me know in the comment section.